Our story
What happens when parents and children join forces.
In 2024, two sets of friends - mothers Elise and Nicola, and daughters Mia and Nahla - decided to solve a problem. They invited dermatologist and fellow mum Dr Mariana Noy to join the team, ensuring every product is 100% safe for young skin and specialist-approved.
Two mothers · two daughters · one dermatologist
Skincare born of curiosity
A generation that wants to make thoughtful choices.
Bare la Terre was inspired by raising Gen Alpha children - a generation that is increasingly well-informed, independent and eager to choose for themselves. In the skincare aisle we faced a frustrating truth: the options were either bland baby products or adult formulations disguised in bright, childish packaging, often too harsh for delicate young skin.
The question that sparked it all came from our own daughters: “Why isn't there something fun, safe, and made just for our skin?”
The solution
A brand where families never have to compromise.
We co-create every product with two crucial voices: a leading dermatologist and parent, to ensure formulations are meticulously safe, gentle and effective for children's skin - and our children and their peers, to ensure the brand is fun, engaging and genuinely desirable for tweens themselves.
Safety & skin-appropriateness
Nature-based, supportive formulas made for young and sensitive skin - no harsh actives, acids, retinol or exfoliants. Manufactured in the UK or France to the highest safety standards.
Sensory delight & empowerment
Fun, engaging and genuinely desirable for tweens and teens - beautifully branded and textured products they actually want to reach for.
Education & habit formation
Simple, gentle routines that help children build healthy skincare habits they can run themselves.
Sustainable packaging & ingredients
Nature-led ingredients and 100% recyclable or biodegradable Vivomer™ packaging - a gentle footprint by design.
Bare Letters
Gentle skincare notes, in your inbox.
Dermatologist-backed tips for young, growing skin, the thinking behind our formulas, and first access to new launches - straight to your inbox on Substack.
The planet is a stakeholder in every decision we make.
From nature-led ingredients to 100% recyclable or biodegradable Vivomer™ packaging, we're committed to a gentle footprint for the generation who'll inherit it.
@barelaterre
Little routines, out in the world.
Real moments from the families who use Bare la Terre every day.