Dr Michele Veldsman

CEO of Playroom

Dr Veldsman has a PhD in Cognitive Neuroscience from the University of Cambridge, two decades of academic research experience, working in some of the world’s best universities, including the University of Oxford. She has over 80 peer-reviewed academic papers covering neuroscience, neurology, psychology and mental health. She is the CEO of Playroom which helps parents raise awesome kids using the latest research from developmental neuroscience and psychology.

Clinic profile

Article by Dr Michele Veldsman

Portrait of a smiling woman with long dark hair and silver drop earrings

2 September 2026 · 3 min read

Tween mental health

The tween years can bring big emotions, growing independence and new pressures, but how do you know what’s normal and when to worry?

All journal articles